Industry
Fintech
Services
Product Design, UX Research, Strategy, Prototyping
Mind Your Money
A movement designed to fill a massive educational gap in teen financial literacy among girls. Mind your money serves as an interactive and emotionally intelligent tool that helps young women take control of their money.
Problem
Many high school girls enter adulthood with a lack of financial knowledge and confidence. Traditional finance apps and tools are dull, overwhelming, and not designed with the distinct financial needs of women in mind.
Research & Insights
Based on interviews with young women (ages 14–22), a survey targeting high school and college-aged women, and secondary research on financial literacy rates in women, it was found that women often struggle with saving sue to lack of visibility into their habits. Additionally the rise of short attention spans has made traditional finance education ineffective. Now younger generations prefer a learning model incorporating challenges, gamification, and interactive visual learning.
User Persona
User Journey Map
Prioritization Matrix
Product Design, Prototype, & Features
Home & Weekly Check In
This page provides instant access to a users net worth and essential financial data, with quick actions right at their fingertips. To encourage a lasting habit, the app prompts a weekly check-in to make sure users stay connected to their progress in a way that feels like a natural part of their routine.
Expense Tracker
This helps the user grasp a general idea of their expenses while also encouraging them to manually enter information. This promotes mental engagement and connection to their finances.
Savings
Users can set savings goals that would be backed by an machine learning regression model that analyzes spending patterns to suggest personalized paths to success. To minimize cognitive load, active goals are capped at 3 to drive higher completion rates.
MoneyBot AI & Modules
The MoneyBot is an AI chat feature where users can ask real time financial inquiries. The Modules are quick one page lessons that provide insight and crucial topics for young women's financial development.
Takeaways
Designing for young women required me to unlearn traditional UX patterns that assume attention span and prior knowledge. This study showed that complex tools can be fun when gamified. Additionally empowering users means to meet them where they are and bring their voice and needs to life.