Industry
Industry
Industry
Fintech
Fintech
Fintech
Services
Services
Services
Product Design, UX Research, Strategy, Prototyping
Product Design, UX Research, Strategy, Prototyping
Product Design, UX Research, Strategy, Prototyping
Mind Your Money
Mind Your Money
Mind Your Money
A movement designed to fill a massive educational gap in teen financial literacy among girls. Mind your money serves as an interactive and emotionally intelligent tool that helps young women take control of their money.
A movement designed to fill a massive educational gap in teen financial literacy among girls. Mind your money serves as an interactive and emotionally intelligent tool that helps young women take control of their money.
A movement designed to fill a massive educational gap in teen financial literacy among girls. Mind your money serves as an interactive and emotionally intelligent tool that helps young women take control of their money.
Problem
Problem
Problem
Many high school girls enter adulthood with a lack of financial knowledge and confidence. Traditional finance apps and tools are dull, overwhelming, and not designed with the distinct financial needs of women in mind.
Many high school girls enter adulthood with a lack of financial knowledge and confidence. Traditional finance apps and tools are dull, overwhelming, and not designed with the distinct financial needs of women in mind.
Many high school girls enter adulthood with a lack of financial knowledge and confidence. Traditional finance apps and tools are dull, overwhelming, and not designed with the distinct financial needs of women in mind.
Research & Insights
Research & Insights
Research & Insights
Based on interviews with young women (ages 14–22), a survey targeting high school and college-aged women, and secondary research on financial literacy rates in women, it was found that women often struggle with saving due to lack of visibility into their habits. Additionally the rise of short attention spans has made traditional finance education ineffective. Now younger generations prefer a learning model incorporating challenges, gamification, and interactive visual learning.
Based on interviews with young women (ages 14–22), a survey targeting high school and college-aged women, and secondary research on financial literacy rates in women, it was found that women often struggle with saving due to lack of visibility into their habits. Additionally the rise of short attention spans has made traditional finance education ineffective. Now younger generations prefer a learning model incorporating challenges, gamification, and interactive visual learning.
Based on interviews with young women (ages 14–22), a survey targeting high school and college-aged women, and secondary research on financial literacy rates in women, it was found that women often struggle with saving due to lack of visibility into their habits. Additionally the rise of short attention spans has made traditional finance education ineffective. Now younger generations prefer a learning model incorporating challenges, gamification, and interactive visual learning.
User Persona
User Persona
User Persona
User Journey Map
User Journey Map
User Journey Map
Prioritization Matrix
Prioritization Matrix
Prioritization Matrix
Product Design, Prototype, & Features
Product Design, Prototype, & Features
Product Design, Prototype, & Features
Home & Weekly Check In
Home & Weekly Check In
Home & Weekly Check In
This page provides instant access to a users net worth and essential financial data, with quick actions right at their fingertips. To encourage a lasting habit, the app prompts a weekly check-in to make sure users stay connected to their progress in a way that feels like a natural part of their routine.
This page provides instant access to a users net worth and essential financial data, with quick actions right at their fingertips. To encourage a lasting habit, the app prompts a weekly check-in to make sure users stay connected to their progress in a way that feels like a natural part of their routine.
This page provides instant access to a users net worth and essential financial data, with quick actions right at their fingertips. To encourage a lasting habit, the app prompts a weekly check-in to make sure users stay connected to their progress in a way that feels like a natural part of their routine.
Expense Tracker
Expense Tracker
Expense Tracker
This helps the user grasp a general idea of their expenses while also encouraging them to manually enter information. Manual entry has proven to promote mental engagement and connection to their finances.
This helps the user grasp a general idea of their expenses while also encouraging them to manually enter information. Manual entry has proven to promote mental engagement and connection to their finances.
This helps the user grasp a general idea of their expenses while also encouraging them to manually enter information. Manual entry has proven to promote mental engagement and connection to their finances.
Savings
Savings
Savings
Users can set savings goals that would be backed by a machine learning regression model that analyzes spending patterns to suggest personalized paths to success. To minimize cognitive load, active goals are capped at 3 to drive higher completion rates.
Users can set savings goals that would be backed by a machine learning regression model that analyzes spending patterns to suggest personalized paths to success. To minimize cognitive load, active goals are capped at 3 to drive higher completion rates.
Users can set savings goals that would be backed by a machine learning regression model that analyzes spending patterns to suggest personalized paths to success. To minimize cognitive load, active goals are capped at 3 to drive higher completion rates.
MoneyBot AI & Modules
MoneyBot AI & Modules
MoneyBot AI & Modules
The MoneyBot is an AI chat feature where users can ask real time financial inquiries. The Modules are quick one page lessons that provide insight and crucial topics for young women's financial development.
The MoneyBot is an AI chat feature where users can ask real time financial inquiries. The Modules are quick one page lessons that provide insight and crucial topics for young women's financial development.
The MoneyBot is an AI chat feature where users can ask real time financial inquiries. The Modules are quick one page lessons that provide insight and crucial topics for young women's financial development.
Takeaways
Takeaways
Takeaways
Designing for young women required me to unlearn traditional UX patterns that assume attention span and prior knowledge. This study showed that complex tools can be interesting when gamified. I also learned that empowering users means to meet them where they are to bring their voice and needs to life.
Designing for young women required me to unlearn traditional UX patterns that assume attention span and prior knowledge. This study showed that complex tools can be interesting when gamified. I also learned that empowering users means to meet them where they are to bring their voice and needs to life.
Designing for young women required me to unlearn traditional UX patterns that assume attention span and prior knowledge. This study showed that complex tools can be interesting when gamified. I also learned that empowering users means to meet them where they are to bring their voice and needs to life.