Industry
Industry
Industry
Freight Forwarding & Contract Logistics
Freight Forwarding & Contract Logistics
Freight Forwarding & Contract Logistics
Services
Services
Services
UX/UI Design, Prototyping, Product Strategy
UX/UI Design, Prototyping, Product Strategy
UX/UI Design, Prototyping, Product Strategy
VIEWPOINT
VIEWPOINT
VIEWPOINT
Digital transformation of a Client Facing Freight Ecosystem (Web App & Mobile App)
Digital transformation of a Client Facing Freight Ecosystem (Web App & Mobile App)
Digital transformation of a Client Facing Freight Ecosystem (Web App & Mobile App)
Problem
Problem
Problem
The legacy platform was functional but visually overwhelming in terms of usability and overall appearance. Holding an outdated interface with inconsistent elements makes a software feel difficult to use and out of sync with the organization's status as a global logistics leader.
The legacy platform was functional but visually overwhelming in terms of usability and overall appearance. Holding an outdated interface with inconsistent elements makes a software feel difficult to use and out of sync with the organization's status as a global logistics leader.
The legacy platform was functional but visually overwhelming in terms of usability and overall appearance. Holding an outdated interface with inconsistent elements makes a software feel difficult to use and out of sync with the organization's status as a global logistics leader.
Opportunity
Opportunity
Opportunity
Elevate the platform’s visual language and features to match modern standards and trends.
By introducing a refined design system and high-contrast data visualization we could improve user confidence and make complex logistics data feel manageable.
Elevate the platform’s visual language and features to match modern standards and trends.
By introducing a refined design system and high-contrast data visualization we could improve user confidence and make complex logistics data feel manageable.
Elevate the platform’s visual language and features to match modern standards and trends.
By introducing a refined design system and high-contrast data visualization we could improve user confidence and make complex logistics data feel manageable.
Project Goal/Hypothesis
Project Goal/Hypothesis
Project Goal/Hypothesis
We hypothesize that a more intuitive, consumer grade interface will lead to a 40% reduction in complexity allowing clients to manage high-density data with fewer support inquiries and higher confidence.
We hypothesize that a more intuitive, consumer grade interface will lead to a 40% reduction in complexity allowing clients to manage high-density data with fewer support inquiries and higher confidence.
We hypothesize that a more intuitive, consumer grade interface will lead to a 40% reduction in complexity allowing clients to manage high-density data with fewer support inquiries and higher confidence.
Product Design & Features
Product Design & Features
Product Design & Features
Logistics managers spend hours daily in high-density digital environments. The strategy was to shift the interface from a Data Warehouse to a Digital Command Center. A cleaner interface isn't only about beauty — it’s about functionality. By using a structured grid and a design system, it became easier for users to interact with feautures without the distraction of unnecessary UI elements.
Logistics managers spend hours daily in high-density digital environments. The strategy was to shift the interface from a Data Warehouse to a Digital Command Center. A cleaner interface isn't only about beauty — it’s about functionality. By using a structured grid and a design system, it became easier for users to interact with feautures without the distraction of unnecessary UI elements.
Logistics managers spend hours daily in high-density digital environments. The strategy was to shift the interface from a Data Warehouse to a Digital Command Center. A cleaner interface isn't only about beauty — it’s about functionality. By using a structured grid and a design system, it became easier for users to interact with feautures without the distraction of unnecessary UI elements.
Homeside, Dashboard, & Widgets
Homeside, Dashboard, & Widgets
Homeside, Dashboard, & Widgets
Featuring a modular widget system that allows clients to pin most relevant KPIs. By prioritizing urgent alerts, the system helps users fix problems before they happen rather than just responding to them.
Featuring a modular widget system that allows clients to pin most relevant KPIs. By prioritizing urgent alerts, the system helps users fix problems before they happen rather than just responding to them.
Featuring a modular widget system that allows clients to pin most relevant KPIs. By prioritizing urgent alerts, the system helps users fix problems before they happen rather than just responding to them.
Shipments and Map View
Shipments and Map View
Shipments and Map View
A floating, resizable map interface that syncs with the shipment grid bridges the gap between abstract data and imagery. This multi-layered workspace allows users to track shipment details through pop-ups without losing their place in the data set.
A floating, resizable map interface that syncs with the shipment grid bridges the gap between abstract data and imagery. This multi-layered workspace allows users to track shipment details through pop-ups without losing their place in the data set.
A floating, resizable map interface that syncs with the shipment grid bridges the gap between abstract data and imagery. This multi-layered workspace allows users to track shipment details through pop-ups without losing their place in the data set.
Filtering and Grid Features
Filtering and Grid Features
Filtering and Grid Features
Implemented a refined data grid using subtle row-striping and clear status tags. This ensures that even with 20+ columns, the interface feels light and airy. With the smart search filter users can search conduct a search with the necessary specifics.
Implemented a refined data grid using subtle row-striping and clear status tags. This ensures that even with 20+ columns, the interface feels light and airy. With the smart search filter users can search conduct a search with the necessary specifics.
Implemented a refined data grid using subtle row-striping and clear status tags. This ensures that even with 20+ columns, the interface feels light and airy. With the smart search filter users can search conduct a search with the necessary specifics.
Add a Booking
Add a Booking
Add a Booking
A streamlined wizard simplifies high-volume freight booking, reducing the perceived complexity of the task and accelerating the path from quote to shipment.
A streamlined wizard simplifies high-volume freight booking, reducing the perceived complexity of the task and accelerating the path from quote to shipment.
A streamlined wizard simplifies high-volume freight booking, reducing the perceived complexity of the task and accelerating the path from quote to shipment.
Mobile App
Mobile App
Mobile App
The mobile app translates the core portal features into a streamlined 'tool, prioritizing high-stakes alerts and time sensitive approvals for managers on the move.
The mobile app translates the core portal features into a streamlined 'tool, prioritizing high-stakes alerts and time sensitive approvals for managers on the move.
The mobile app translates the core portal features into a streamlined 'tool, prioritizing high-stakes alerts and time sensitive approvals for managers on the move.
Dark Mode
Dark Mode
Dark Mode
A custom dark mode pallette was designed specifically for 24/7 operations and client preference.
A custom dark mode pallette was designed specifically for 24/7 operations and client preference.
A custom dark mode pallette was designed specifically for 24/7 operations and client preference.
Takeaways
Takeaways
Takeaways
Redesigning this portal challenged me to balance extreme data density with visual clarity, ensuring high-stakes information remains legible under pressure. It pushed me to explore spatial depth and progressive disclosure to reduce the overwhelming aspect of managing global supply chains. Future iterations could explore predictive analytics and collaboration tools.
Redesigning this portal challenged me to balance extreme data density with visual clarity, ensuring high-stakes information remains legible under pressure. It pushed me to explore spatial depth and progressive disclosure to reduce the overwhelming aspect of managing global supply chains. Future iterations could explore predictive analytics and collaboration tools.
Redesigning this portal challenged me to balance extreme data density with visual clarity, ensuring high-stakes information remains legible under pressure. It pushed me to explore spatial depth and progressive disclosure to reduce the overwhelming aspect of managing global supply chains. Future iterations could explore predictive analytics and collaboration tools.